Range positioning, category whitespace, promotional trends and NPD tracking, built around how Category teams actually work.
Explore the pricing and promotion platform
Price positioning for your brand and every competitor, mapped by price point, pack size and format, across every retailer you track. Bring hard numbers into a range review or a category challenge.
Price points and pack formats mapped across the category and every retailer, so a structural gap, a price point or format nobody's serving, is visible before a competitor moves into it.
Every promotional mechanic, discount depth and duration, mapped across every brand in the category. Compare this year's calendar against last year's to predict what a retailer's likely to run next, and track what else was live when your own promotion ran, ready to layer against your own sales data.
New product launches and delistings tracked across the category, so the picture used in a range review or an assortment conversation is never out of date.
Compare price positioning and range composition, retailer by retailer.
Map the category by price and pack to spot the gaps.
Track every brand's promotions across the category, and predict what a retailer is likely to run next.
Track new launches, delistings and assortment changes across the category, daily.
Every SKU positioned on the price ladder, by format and pack size, so the range covers the right price points without gaps or duplication.
Compare how many SKUs sit at each price point and pack size, yours and every competitor's, so a thin part of the range is as visible as a crowded one.
Every listing, delisting and price change to your range and competitors', tracked over time, so nothing shifts without you noticing.
Price positioning and range composition for your brand and competitors, ready to bring into your next conversation with the retailer.
Every SKU, every brand, every retailer, grouped by price point, pack size and format, so a missing price point or pack size is easy to spot.
The same price point or pack size checked at every retailer you track, so it's clear whether it's missing everywhere or just from one store.
A price point or pack size that's already stocked at another retailer, giving your pitch a working example to point to.
A competitor's new launch into a gap you've spotted gets flagged automatically, showing exactly how much time is left to act on it.
Retailers repeat what worked to protect share, so what they ran last year is the strongest guide to what they'll run again, letting you plan trade spend ahead of the cycle.
Every other brand's promotion running in the category at the same time as your own, the piece you need before layering in your own sales data to explain what actually drove performance.
Layer promotional overlap against your own volumetric data, like EPOS or Circana, to measure whether it grew the category or cannibalised it.
Evidence for how promotions across the category interact, so a clash between two brands' offers can be flagged and avoided before it costs the category revenue.
Every new SKU from every brand in the category, flagged the day it lands.
A product dropped from a retailer's range gets flagged as soon as it happens.
Range changes across every retailer tracked automatically, so a range review or gap analysis is always built on the category as it is today.
A competitor's new launch or delisting reaches you the day it happens, so you can respond, or move into the gap they've left, while the next listing decision is still open.
A retailer will ask where your range sits on price, how it compares to competitors, and what's changed since the last review. Walking in with the answer already prepared changes the conversation.
A missing price point, pack size or format is easy to miss from inside your own range. Mapping the whole category makes it visible, and checking it against every retailer you track shows whether it's a genuine gap or already filled somewhere else.
A promotion that overlaps with a competitor's can cancel it out, while well-spaced activity tends to compound. Flagging that pattern, backed by evidence of what actually happened last time, is what earns trust as an impartial category partner.
A competitor launches, or gets delisted, and if the retailer brings it up before you do, that's a credibility problem in the room. Every new product and every delisting across the category reaches your team the moment it happens.
Range review, whitespace, promotion trends and assortment changes all come from the same category view, so the case you build for one retailer holds up everywhere else too.
A 30-minute walkthrough on your brands, your retailers, your market.
Retailers are investing heavily in private label. Brands are under pressure to show value. The big question: how can both thrive together?
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Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
