A competitor changed promotional mechanics mid-cycle. The team spotted it in Brand Nudge and moved into multibuys. A -6% share decline became -2%.
Strategic Revenue Manager, Nestlé Purina
Brand Nudge retail intelligence provides a measurable advantage over your competitors
Proprietary UK share data via the Brand Nudge x Worldpanel partnership
Intelligence on competitor promotional activity let the team redirect spend to what was generating returns. Ten percent more value from the same budget.
Commercial Director, Leading FMCG Brand
Pricing, Promotions, and Digital Shelf intelligence built for FMCG teams
See pricing move over any time period, across channels and against competitors, plus every promotional mechanic, from price cuts to loyalty pricing, on one interactive calendar. Predict what a retailer will do next based on what worked last year, and plan trade spend accordingly.
Compare SKU-level pricing across markets. See where local execution is drifting from central strategy, including where buying alliances are pushing prices up or down, and how often you're drifting from minimum advertised price. The same methodology applied across all markets, no manual consolidation, and no conflicting data sources.
Daily tracking of search rank, content compliance, and share of shelf across retailers. Know when a listing drops out of the top results, when imagery or descriptions fall out of compliance, and where competitors are winning sponsored placements, and take action before it costs you sales.
A 30-minute walkthrough on your brands, your retailers, your market.
Every channel you sell in, tracked with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
Enter your work email and we'll send you the complete coverage list.
Why teams choose Brand Nudge retail intelligence
EPOS data arrives four to six weeks late. By the time your report shows a pricing or promotional move, revenue has already taken the hit, and any forecast built on that data reflects the market as it was six weeks ago, not as it is now.
Pricing and promotional moves are captured the same day they happen. Revenue and forecast are built on today's numbers, not on data that's already six weeks old.
Standard EPOS data only shows what sold at the till, reduced to an average selling price. It doesn't show what's listed, delisted, or missing from the range at each retailer.
New listings, delists, and full assortment are broken down by retailer, giving you clear range composition instead of a single average price. Defend your space in retailer conversations backed by real range data.
Standard tools record only the listed shelf price. They miss multibuy, bundle, and loyalty mechanics, the things that actually drive volume, so a competitor can win share through a mechanic your reporting never captures.
The actual price paid, including multibuy, bundle, and loyalty mechanics, is captured every day. If a competitor moves on mechanics, it shows up in your report that day, not months later.
No new features, and no input from your team into what gets built next. Problems take too long to solve, and you end up with another vendor offering a fixed set of tools with little room to ask for what you actually need.
New features are built from customer feedback, the retail landscape, and in-house FMCG expertise. When your team raises a problem, it shapes what gets built next.
Data that needs heavy spreadsheet work before it's usable adds work rather than removing it. Manual reporting takes time teams don't have, and manual rework introduces errors that can cost real revenue.
Data arrives ready to use, no spreadsheet rework required. Custom product groupings and ready-made reports mean teams spend time acting on the numbers, not preparing them.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
