Price, pack and promotional strategy, tracked with one consistent methodology, updated daily, in every market you operate in.
Thousands of SKUs across dozens of markets, resolved into one seamless taxonomy. Pack type, size and brand family are mapped automatically, so local reads roll up cleanly to global.
Illustrative only, not a representation of the platform interface.
Strategic price indices tracked country by country against your targets, so drift from the corridor is visible before it reaches the P&L.
| Market | Cat. | Target | Comp 1 | Comp 2 | Status |
|---|---|---|---|---|---|
| 🇬🇧 UK | 110 | 112 | 98 | 103 | In corridor |
| 🇫🇷 France | 116 | 112 | 101 | 108 | Above target |
| 🇺🇸 USA | 108 | 112 | 96 | 102 | Below target |
| 🇩🇪 Germany | 113 | 112 | 99 | 104 | In corridor |
| 🇪🇸 Spain | 109 | 112 | 97 | 101 | Below target |
Illustrative only, not a representation of the platform interface.
Compare how a single international retailer prices your portfolio across every market they operate in, local reality against recommended RRPs, in one view.
Illustrative only, not a representation of the platform interface.
Alliances move pricing power across borders. Track the pricing landscape across major buying alliances, with the same rigour you apply to individual retailers.
Illustrative only, not a representation of the platform interface.
Four steps, running every day. Follow how one SKU flows from raw retailer feeds into a matched, priced, promo-decoded, corridor-checked view.
We fingerprint every product by brand, pack, format and variant, then align equivalents across markets, even when barcodes and names differ.
Prices are normalised to a common currency and pack size, so a 400g pouch in Spain sits next to a 4×100g pack in France on the same index.
Multibuys, loyalty prices and temporary reductions are decoded into a single promo depth, showing the actual shelf price a shopper pays.
Every matched SKU is scored against your pricing corridors and market rules, flagged the moment a retailer drifts out of guideline.
We fingerprint every product by brand, pack, format and variant, then align equivalents across markets, even when barcodes and names differ.
Prices are normalised to a common currency and pack size, so a 400g pouch in Spain sits next to a 4×100g pack in France on the same index.
All prices converted to £ per kg for direct comparison.
Multibuys, loyalty prices and temporary reductions are decoded into a single promo depth, showing the actual shelf price a shopper pays.
Ticket says
Any 3 for £6.50 · Loyalty Price
Running since 19 May · 42 days on promo
Every matched SKU is scored against your pricing corridors and market rules, flagged the moment a retailer drifts out of guideline.
Alerts fire the moment a market drifts out of guideline.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
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See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
