Prices and promotions move across every retailer and market, every day. Brand Nudge tracks it all, decodes what changed, and brings it into one daily view.
Price changes, promotions and competitor activity, all moving independently, on different timelines, in different formats. Hard to track by hand, harder to act on in time.
Every price and promotion captured and decoded the same day it moves, standardised the same way across every retailer and market.
A price drift or a competitor promotion is caught the same day it happens, giving you time to react.
Daily views, decoded promo mechanics, individually comparable retailers. The fastest retail intelligence platform in the market.
See how pricing has moved across your chosen retailers over any time period. Pinpoint which brands are leading on price. Cut through to base, shelf, or promotional pricing in a single view. Compare pricing across channels, index against category leaders, see in-store insights, and more.
Every promotional mechanic, discount depth and duration, by retailer, by year. Retailers repeat what worked to protect share, so last year's calendar predicts this year's. Overlay volumetrics to see what depth actually moved volume, and plan trade spend ahead of the retailer's next move.
One view of your price and pack architecture, across every market. See where local execution is drifting from central strategy before it becomes a commercial liability.
Overlay in-store and online data directly, compare pricing and promotions across both channels in the same report.
Build dashboards from ready-made templates or from scratch, and share them across Commercial, RGM and Category teams. The Pricing and Promotion template includes six widgets covering Price Index, Promotion Summary, Base Price Changes, Days on Promotion, and Retailer Basket Analysis. One consistent view, no conflicting data.
Price, pack and promotional strategy, tracked with one consistent methodology.
Match categories, retailers and reporting hierarchies to how your teams already work, no exporting data out to reshape it in a spreadsheet. Set it up once with our team and every dashboard, report and feed reflects it automatically, saving hours of manual work every week and keeping every function aligned to the exact same view.
Format cut
Singles vs multipacks
Range maturity
Core vs new launches
Custom pack logic
Bundles and promotional packs
Reporting hierarchy
Zero sub-brand level
Save a watchlist once, organised by category, market, brand, or your own criteria, for single market or cross-market views, with in-store data included where available, and land straight in it every time you sign in.
Switch categories instantly
A dedicated watchlist for each category, switch between them without rebuilding filters.
Set up once, reuse every day
No repetitive filtering, your watchlist is ready every time you log in.
New products added automatically
New brands and products can be auto-added to your watchlist, no manual updates needed.
Land on your default view
Set a default watchlist so you open straight into your most important view.
A 30-minute walkthrough on your brands, your retailers, your market.
Strategic Revenue Management · Purina snacking portfolio, UK
Brand Nudge showed a key competitor lifting base price and rolling out a new multi-buy structure across retailers, a mechanic designed to drive both volume and value share.
The team adjusted their own price and promotional architecture across key retailers, aligning the mechanic with what shoppers were actually responding to in the category.
Within the second half of the year, the team turned the category around. They caught the shift within weeks and had the data to defend the plan internally.
“We could see what was working for a competitor, change what we were doing, and improve our position in the category. Brand Nudge gives us one source of truth for better and faster pricing and promotional decisions, with minimal training.”
Strategic Revenue Manager, Snacking · Purina (Nestlé)
Every channel you sell in, tracked with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
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Why teams choose Brand Nudge retail intelligence
EPOS data arrives 4 to 6 weeks late. By the time your report shows a pricing or promotional move, the opportunity to react proactively has passed by.
Pricing moves, promotional shifts, and pack changes - daily and reliable insight. A complete view of your category, without the lag.
Standard tools record a shelf price. They miss the multibuy, bundle or loyalty mechanic that drives volume.
Price cuts, multibuys, Clubcard pricing, bundle mechanics, decoded daily across your category. Know what competitors are doing on promotion depth and duration.
A lack of new features and no input from your team in new developments means your problems aren't solved quickly enough.
New features to solve real challenges, driven by customer feedback, the retail landscape, and decades of in-house FMCG expertise.
Data in a platform that requires constant manipulation in spreadsheets, leading to extra workload.
From custom product groupings to customisable reports, Brand Nudge is designed to help you understand the market and make fast strategic decisions.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
