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Pricing and promotion intelligence
Daily, retailer-ready data. Defend margin with confidence.
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Digital Shelf intelligence
Real-time visibility into retail search performance & SKU visibility. Address gaps, increase sales.
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Retail media monitoring
Insight into where & when your online retail ads appear. Monitor media activation and optimise spend.
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Intelligence for retailers
Get stronger supplier outcomes with full market pricing and promotion visibility.
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Your role
For commercial teams
Defend margin. Justify price. Make smarter promo moves.
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For sales teams
Use real-time insight to steer negotiations with confidence
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For revenue teams
Daily price & promo insights to help revenue teams forecast with confidence.
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For category & insight teams
Bring sharper insight to range reviews, pricing decisions & retailer conversations.
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For eCommerce teams
Fix search, stock, and content issues fast -before they hit your KPIs.
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For marketing teams
Monitor retail media, product pricing, and brand presence across retailers.
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For quality & technical teams
Catch outdated claims and negative reviews before they impact trust.
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Resources
Pricing

Resources

Our thoughts and expertise distilled into handy articles.

Resources

Insights, guides and market commentary

Perspective on pricing, promotions and the digital shelf from the Brand Nudge team and the commercial leaders we work with.

Live webinar & Q&A Live webinar and Q&A: How to land a cost price increase in today's retail environment Featured Insights Live webinar and Q&A: How to land a cost price increase in today's retail environment Practical guidance from former retail buyers, sales directors, and commercial negotiation experts to support every stage of the CPI journey - from alignment and scenario planning to submission, negotiation, and post-decision tracking. Read the article

Insights Live webinar and Q&A: How brands and private label manufacturers can thrive side by side Practical guidance from former retail buyers, sales directors, and commercial negotiation experts to support every stage of the CPI journey - from alignment and scenario planning to submission, negotiation, and post-decision tracking. Read more Insights How Aldi and Lidl changed the price game (and what it means for the rest of the market) This growth hasn’t just shaken up the market - it’s forced the likes of Tesco, Sainsbury’s, Asda, and Morrisons to rethink everything from pricing to product strategy. Read more Insights Ireland’s Deposit Return Scheme: Potential implications for the UK market The DRS initiative aims to increase recycling rates, reduce litter, and support a circular economy. The impact on FMCG brands operating in these markets is substantial. Read more Insights Sober curiosity: How beer brands can capitalise on evolving consumer preferences According to the International Wine and Spirits Record (IWSR) volumes in the no-alcohol market are projected to grow at a CAGR of +7% between 2024 and 2028. Read more E-commerce Proliferation of data sources The provision of performance metrics in the FMCG (Fast Moving Consumer Goods) industry was dominated by market research firms like Nielsen, Kantar, and Circana (previously IRI), alongside internal data, for decades. Read more Retail Media The Global Rise of Retail Media The rise of retail media in recent years is not surprising, given the clear marriage potential between retailer’s customer data and the increasing desire from manufacturers to be able to measure and improve the financial returns from their media spend. Read more E-commerce Biggest challenges facing e-commerce managers in 2024 As we entered 2024, the landscape of online retail faced numerous challenges due to the impacts of inflation. Read more Pricing & Promotions “Loyalty Card Rage” or “I’ve got the Power” Do Supermarket Loyalty Cards help or hinder value for shoppers? Read more

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