Daily pricing and promotional intelligence for a single market.
One consistent view of pricing across every market, without the manual consolidation.
One retailer changes price, others follow within days. Every move traces back to whoever changed first, showing who sets the pattern in the category.
Days on deal, discount depth and mechanics, compared year on year, so spend avoids both an unnecessary match and a missed window that needed one.
A base price move signalling a cost price increase, tracked as it happens, so your team isn't pressured into extra funding or a smaller increase than the data supports.
When a competitor's pack size shrinks while the price stays the same, that's an effective price increase, flagged automatically so it doesn't distort your own benchmarking.
The cross-market dashboard brings SKU-level pricing from every market into one view, ready to layer against your own sales data to test what's worth applying elsewhere.
Pricing indexed against the lowest in-market price in every market, so a market discounting deeper than the set requires can be corrected before it becomes the norm.
In-store pricing layered alongside online data, covering discounters and channels where scraping alone falls short, so no channel is a blind spot.
A lower price in one market gives a cross-market retailer leverage to demand a match, or funding to close the gap, often before your team knows it exists.
Nielsen and Circana show what happened at channel level, weeks later. Brand Nudge shows what's happening at individual retailer level, the same day, backing a CPI negotiation, a promotional response, or a read-across claim with evidence syndicated data can't give you.
Local teams execute a central pricing strategy, but drift stays invisible until it's already been used against the business in a negotiation. One consistent view closes that gap.
The same cross-market dashboard powers in-market execution and global governance, so a pricing decision made in one market is never a surprise in a global review.
A 30-minute walkthrough on your brands, your retailers, your market.
Strategic Revenue Management · Purina snacking portfolio, UK
Brand Nudge showed a key competitor lifting base price and rolling out a new multi-buy structure across retailers, a mechanic designed to drive both volume and value share.
The team adjusted their own price and promotional architecture across key retailers, aligning the mechanic with what shoppers were actually responding to in the category.
Within the second half of the year, the team turned the category around. They caught the shift within weeks and had the data to defend the plan internally.
“We could see what was working for a competitor, change what we were doing, and improve our position in the category. Brand Nudge gives us one source of truth for better and faster pricing and promotional decisions, with minimal training.”
Strategic Revenue Manager, Snacking · Purina (Nestlé)
Daily price and promotion data, mapped to the challenges your RGM and pricing team faces every day.
Explore the pricing and promotion platform
Every price move traced back to whoever moved first, across every retailer you track. Base, shelf and promotional pricing in one view, indexed against the channels and competitors that matter in a CPI conversation.
Every promotional mechanic, discount depth and duration, by retailer, by year. Retailers repeat what worked to protect share, so last year's calendar predicts this year's, helping you plan trade spend ahead of the cycle.
The cross-market dashboard brings your price and pack architecture into one view, across every market, so a drift from the agreed strategy is caught before it reaches a retailer's hands.
In-store pricing layered directly alongside online data, so discounters and other channels where scraping alone falls short are no longer a blind spot in your pricing picture.
A base price move signalling a cost price increase, tracked as it happens, so your team isn't pressured into extra funding or a smaller increase than the data supports.
Price, pack and promotional strategy, tracked with one consistent methodology.
Every channel you sell in, tracked with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
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A 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
