What's happening on promotion across the category?
See which brands are on deal, where, and how often, by retailer. Understand how much of the category is promoted and where activity is driving pressure.
Where are we out of line on price?
See your price indexes vs competitors by retailer, and where it's trending up or down across key SKUs and segments.
Where are the gaps in range and pack?
Identify missing formats, price tiers, or segments, and where there's a clear opportunity to expand or trade shoppers up.
A clear view of pricing and promotions across your category
Brand Nudge gives you a consistent view of pricing, promotions, and range so you can assess positioning, spot gaps, and support your recommendations with real data.
