CPI planning is no longer a tactical task - it’s a strategic event. One that requires cross-functional alignment, sharper positioning, and data that can stand up to pressure.
Live webinar: How to land a cost price increase (September 2025)
Getting the CPI approved starts with how well you justify it. But in today’s market, that justification needs to do more than show rising input costs, it needs to be commercially convincing. In the guide and live sesison, we cover:
1. How to structure your justification around value, not just cost
2. Which data sources carry weight with buyers
3. Why visualising impact matters more than referencing external reports
The Brand Nudge team are joined by Bernhard Wessels, Chief Solutions Officer and Senior Partner at Total Negotiation Group and Paul Hinson, Chief Solutions Officer and Head of AI
By submitting you agree to be contacted about Brand Nudge.
Landing the CPI isn’t the finish line - it’s the start of the next phase. Once your CPI is agreed, you need to monitor how it’s actually executed across retailers
1. Ensure daily tracking of retail price and promotional moves in the category - How are the retailers flowing your CPI to retail price and what does this mean for volume? Brand Nudge does this for you with daily email alerts.
2. Understand how your CPI has flowed through to retail, and how competitor CPIs have impacted retail pricing. For example, what does this mean for your pricing delta to private label - is this increasing or decreasing switching?
3. You need to also understand how the CPI has affected your market readacross - does this still align with your strategic retailer priorities or could this cause you potential challenge from key retailers?
Use this guide to strengthen your next submission and improve your chances of getting it over the line. You’ll get clear frameworks, commercial prompts, and a checklist to help you pressure-test your plan and avoid common blind spots.
By submitting you agree to be contacted about Brand Nudge.
